Georgia Alliance to End Homelessness PSA Campaign Progress

Here are the latest poster/flyer versions:

Stairs VS. Elevator Campaign

In our Professional Practices class with Liz Throop, we have formed teams to develop a campus awareness project. My group has come up with a campaign to show students and faculty the benefits of taking the stairs rather than the elevator. The campaign shows all of the benefits (time savings, environmental impact, and physical and mental benefits) of making this small modification in our daily routine. I created large vertical elevator panel posters that hang inside the elevators. One is a flowchart and one is an infographic. I used interesting facts and humor to target the skepical college students that will see the posters every time they ride the elevator in the Arts and Humanities building. Through fun imagery and interesting facts, I tried to eliminate the defensive feelings that may exist in the direct contact between the posters and the captive audience.

I created a survey that will provide measurable impact the campaign has on the student body. We are hoping to expand the campaign from the Arts and Humanities building to additional buildings around campus. We have contacted several GSU departments with shared goals, including Student Health Promotions and the Office of Sustainability, to pursue a partnership or sponsorship in our campus expansion efforts, but are having difficulties acquiring a printing budget. No surprise there. ;-)

Stairs VS. Elevator Survey

Here are the posters:

 

Texting and Driving PSAs

I approached this in a very emotional, visceral way. I have created two versions of the video campaign:

PSA Version 1

PSA Version 2

Here are the companion print ads:

Final AJMF Tree Poster

I am super-happy with this. I think the AJMF logo placement, and the tree / root tie-in finally came together. :-)

AJMF Posters... Getting Closer

AJMF: Second Concept

Both of my concepts were designed with old palette (shades of green) in mind. This can easily be adapted to the new palette, and I will be exploring that shortly...

My start at adapting to the new palette on the first concept.

Atlanta Jewish Music Festival

This is my first poster for the AJMF. I really like this one. It has meaning, and will translate into posters and t-shirts that people would (hopefully) want as memorabilia. One down, one to go... :-)

Second AJMF Sketch

This is a fun and stylized Atlanta Cityscape with famous buildings and landmarks replaced with musician names and icons in honor of the Atlanta Jewish Music Festival. Pretty basic, but if done well, this could be really cool. Imagine this sketch, but with ten times the detail and texture. :-)

First AJMF Sketch

This idea stems (pun intended) from the Jewish Tree of Life, which represents the Torah. The green color palette we are using will work beautifully with the concept. The idea was to incorporate symbolism that is meaningful to Jewish people, while not being overt enough to alienate non-Jewish music fans. :-)

Cable TV: New Season Posters (Final)

Advertising: The Best and the Worst (IMHO)

The best:

1) TV Commercial:

Nokia / Windows Phone Ad


2) Creative Collateral:

3) Best Billboard:

4) Best Tasteless Humor:

5) Beautiful Graphic Design:

And the worst:

1) Commercial That is the Most Annoying and Repetitive, While Remaining Completely Uninformative:

HeadOn

2) Masturbation Humor in an Ad:

3) Poor Wording Choices:

4) Over-sharing:

5) The Misogyny Mistake - Calling Women "Cranky" for Alleged Women's Issues:

Television Ads

This is a play on Season 7 being set in the 1970's. I almost added Don Draper on the sofa with an afro. ;-)

SPOILER: As we learned at the end of this season, vamps (outside of the Bon Temps clique) are being infected with HepV-spiked TruBlood, and then going crazy before dying an excruciating death. 

Graphic Designer for Film and Television

Senior year, and we hit the ground running. These posters were meant to reference our internships and sell ourselves back to our internship employers.