The First Round of Rendered Logo Ideas...

Researching The Competition: Local Yoga Studio Comps

More Sketches...

Let The Sketching Begin!

And The Winner Of The Re-Branding Is...

Stillness Yoga and Meditation Center! The center was brimming with design potential and the owner, Stephanie Clement, was enthusiastic and open to the process without offering creative input: a total win / win situation.

I was also excited about the prospect of (perhaps simultaneously) doing Body Essentials, with product packaging / labeling as part of the draw, only to deduce, when I drove to a residential address, that it was a line sold in boutiques rather than an actual retail shop. Sadly, as per the requirements of our candidates, BE had been disqualified.

Re-Branding Candidates: Take Two

Here is my second attempt at procuring an appropriate client for my re-branding project. The first three were chosen more for emotional reasons (family/friend/need-based, respectively), but not necessarily the best choice(s) for this assignment. I have been scouting new locations, and have a piqued interest in the following three...

This is a home-made all-natural soap store on Roswell Square. Great concept and products (all created by a local food chemist), but the logo leaves a lot to be desired.

The Stillness Yoga & Meditation Center needs a more sophisticated and tranquil design than this monogrammed lotus flower clip art.

Also on the square in Roswell, this shop is rich in concept and offerings, but not 'gifted' in logo design. 

Re-Branding Project Candidates

 Our first assignment in GRD 3200 (aside from this blog) is a small business re-branding. We were tasked with selecting three candidates. I have chosen three very different entities for consideration:

1. The Sandpiper of Sanibel - an upscale gift and sterling silver jewelry shop on Sanibel Island, Florida. This shop is wonderful, but as you can see, the logo is incredibly dated and the bird image is decidedly *not* a sandpiper.

2. Spiranaut - an audio/visual installation and performance art organization in Atlanta. The dated and hyper-cliched workmark, currently in use, contradicts the innovation and forward-thinking spirit of the work that is produced.

 3. Biscuits and More - a wonderful mom-and-pop breakfast/lunch establishment in Marietta, Georgia, revered by locals for its insanely addictive cheese grits. The problem here is an obvious lack of any marketing or design budget.