Re-Branding Project Candidates

 Our first assignment in GRD 3200 (aside from this blog) is a small business re-branding. We were tasked with selecting three candidates. I have chosen three very different entities for consideration:

1. The Sandpiper of Sanibel - an upscale gift and sterling silver jewelry shop on Sanibel Island, Florida. This shop is wonderful, but as you can see, the logo is incredibly dated and the bird image is decidedly *not* a sandpiper.

2. Spiranaut - an audio/visual installation and performance art organization in Atlanta. The dated and hyper-cliched workmark, currently in use, contradicts the innovation and forward-thinking spirit of the work that is produced.

 3. Biscuits and More - a wonderful mom-and-pop breakfast/lunch establishment in Marietta, Georgia, revered by locals for its insanely addictive cheese grits. The problem here is an obvious lack of any marketing or design budget.