Cracker Barrel: From the kidney-shaped word bubble and hand drawn font straight out of Prohibition, to the old-timey pedophile sitting in a rocker, this logo tells us nothing of the products and services offered. The tag line is too little too late. Start over, Cracker Barrel. Save nothing.
Mountain Dew is so preoccupied with creating a lightning bolt shape that they have failed to even spell out the product name. Why not at least run with it and capitalize the t so it doesn't slow down the visual aerodynamics? It is just weird.With odd angles and jarring asymmetry, I think even the tween demographic that buys it is probably rolling their eyes.
Kids Exchange is disturbing on several levels. The most obvious is, of course, the grouping of words that is read as Kid Sex Change. Then we have the multi-colored all caps Kristen font, which is more condescending than asking the clientele if they have a Nintendo DS. I fear future litigation for this ill-informed company. Admitting you need help is the first step.
Best Buy, WHY ARE YOU SCREAMING AT ME? BETWEEN THE ABSURDLY BOLD AND SQUASHED TYPE AND THE BRIGHT YELLOW BACKGROUND, I FEEL AS THOUGH I AM BEING ASSAULTED. WHAT DID I EVER DO TO YOU, BEST BUY? LEAVE ME ALONE. PLEASE. DON’T MAKE ME CALL THE COPS.
Walgreens: Come out of the bomb shelter and breathe in the air of the 21st century, which we have been in for twelve years now. A mortar and pestle? Nobody without old-age related dementia even knows what that is. The Brush Script-esque typeface is vile. Even the tag line is positioned offensively and is in a serif typeface that is completely incompatible with the other elements. Facepalm.
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